Over 100 years ago NIVEA invented modern skin care with their NIVEA Creme. Today, millions of people all over the world, all with different types of skin, rely on the NIVEA brand. That is why their researchers work extensively with different skin types and the different care requirements brought about by culture, gender and age. Thanks to this approach, they have developed numerous innovative skin care products over the past few decades – from deodorants to sunscreen products.